STRATEGY, UX, CREATIVE LEAD
Because of a crowded restaurant market and a decline in people sitting down to eat, IHOP wanted to increase sales by giving customers the option to order food online.
Working in an agile development cycle, the work included stakeholder interviews, user-research, analytics, digital strategy, wireframes, prototypes and high-fidelity designs to create a fully-integrated, online-ordering system. The site allows User to choose and customize their Ihop-n-Go order, select delivery or pickup, determine which store was closest to their location and pay online or at the store.
A design system and brand guidelines were developed alongside the ongoing work, as well as a component library and delivery system.
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