STRATEGY, UX, CREATIVE DIRECTION
Expo.tv wanted to rebrand themselves for a new audience. They wanted to attract new brands, and streamline their current user base into only their most engaged content aggregators.
Enter gen.video.
This rebranding began with a logo and icon. The icon represents the overall conversation that gen.video represents. But, made up within that conversation are all of the users and their engagements with brands. The font is playful and the colors are warm and friendly, representing the conversation between their users and Brands.
The rebranding also came with an updated website. Which would take the user and brands through what it means to be a part of the gen.video community and how gen.video can help a brand with authentic communication through honest product reviews.
A design system and brand guidelines were developed alongside the ongoing work, as well as a component library and delivery system.
LINKS:
Website