STRATEGY, UX, CREATIVE LEAD
I worked on several projects while with Xfinity Mobile. The first was to work with our branding team to create an application where a new customer could create their own phone case that could be created in-store, or created at-home and mailed to them. The work included creating user experience strategy documents, user interface prototypes, user interface specifications, site maps, flow diagrams, and low and high fidelity wireframes.
The second project I worked on was a way to add testimonials to product pages, and how they could create a word-of-mouth trust about their products and services.
The third project was a way to monetize accessories with a richer experience for the customer, rather than just showing a few products shots on a page. We wanted to tell a story around featured products, show where they could be used and create excitement around them. This project did lean on UX, but was also fairly campaign/marketing heavy. Working closely with the accessory team to gain insights and metrics, we created several User journeys.