2018 - Current: Associate Creative Director, Product and Experience Design, Comcast
Responsible for user-centered experience design, working closely with business verticals to ensure business vision and customer expectations are met.
Work on overall strategy with an emphasis on interactive design, visual design, documentation, and innovative user experience.
Manage the effort to prepare for, facilitate, and analyze the results of usability tests of the conceptual and detailed design.
Manage multiple people and teams.
Develop appropriate design documentation throughout the product lifecycle, including user experience strategy documents, user interface prototypes, user interface specifications, site maps, flow diagrams, wireframes, and usability findings reports.
Communicate design to all levels of the organization by facilitating design sessions, conducting design walkthroughs, and presenting designs to senior management.
Lead the effort to research and analyze user characteristics and needs through techniques like user profiling, competitive analysis, contextual inquiries, and task analysis.
2010 - Current: Founder, Creative Director, MGLK
Address business, brand, market, and user needs to create best-in-class campaigns for clients.
Use best practices across UX, design, marketing elements and content treatment, creating pixel perfect designs.
Produce design specifications and storyboards that support design and production.
Communicate visual ideas, design rationale and the specifics of design solutions to clients.
2014 - 2017: Associate Creative Director, MRM//McCann
Hands-on experience creatively leading award-winning campaigns across multiple channels, including responsive websites, e-commerce, mobile apps, display, rich media banners and emails.
Create scripts, storyboards and directed video and product photoshoots, including digital videos and live social events.
Understands the competitive landscape and conceptualizes usable ideas across all existing and emerging platforms including Augmented Reality and mobile gaming.
Acts as a strategic and conceptual leader across all projects.
Set the creative direction and provides hands-on guidance throughout the duration of projects.
Partner with strategy UX, technology and project management to ensure projects meet objectives and timelines.
Create lasting client relationships based on business needs and creative objectives to help them achieve success.
Actively trains and mentor junior and mid-level creatives, including giving performance reviews.
2012 - 2014: Senior Art Director, D2 Creative
Lead teams of Art Directors, Designers, UX and Tech.
Acts as quality control and brand steward across all digital properties, including social, mobile, product and .com.
Current with an in-depth knowledge of all digital media (paid and earned), including social media, mobile applications and games, and display.
Create brand marketing strategies, advertising and brand campaign strategies, social media engagement and cross-platform product development.
Produce brand-true, strategically sound and conceptually inventive marketing solutions in all media.
2006 - 2010: Art Director, Edelman Digital
Lead a team of Designers, Junior Designers and Interns including freelance designers, photographers and programmers across digital and social platforms.
Create work to help win new business and further global new business development.
Foster relationships with clients through presentations and pitches.
Excellent interpersonal and communication skills across internal teams and clients.
Ability to work independently as well as in cross-functional groups.
Prioritized and managed work, adhering to critical project timelines in a fast-paced environment.
2017 Marcom Gold Award - IHOP Paradise Pancakes Facebook Livestream
2017 AVA Digital Gold Award - IHOP Paradise Pancakes Facebook Livestream
2017 Hermes Platinum Award - IHOP Facebook page
2014 Speaker at Digital DUMBO “Raise the (Blue) Roof” Party - IHOP Play Augmented Reality App