2014 – Current: MRM//McCann
Sets the creative direction and provides hands-on guidance throughout the duration of client team projects. Responsible for the design, art direction and management for full campaign launches. Creates award winning campaigns across multiple channels including responsive websites, apps, digital videos, photography, social images, rich media banners and emails. Generates useful, usable ideas across all existing and emerging platforms including Augmented Reality. Works with planners and strategists to establish strategic and creative approaches for a given assignment. Acts as a strategic and conceptual leader on projects. Sets overall creative direction. Actively trains, mentors and manages junior and mid-level creatives.
2012 – 2014: Senior Art Director, D2 Creative
Current with an in-depth knowledge of all digital media (paid and earned), including social media, mobile applications and games, and ad units. Experience in brand marketing strategy, advertising and brand campaign strategy, social media engagement and cross-platform product development. Produce brand-true, strategically sound and conceptually inventive marketing solutions in all media. Acts as quality control and brand steward. Lead teams of Art Directors, Designers, UX and Tech. Maintain all digital properties, including social, mobile and .com.
2010 – Current: Creative Director, Magulak Design
Freelance business. Address client's business, brand, market, and user requirements adhering to best practices including design and production of mobile and responsive layouts, marketing elements, content treatment and user interface elements in the B2C, B2B and Pharma environments. Create Brand guidelines and Communicate visual ideas, design rationale and the specifics of design solutions to clients.
2006 – 2010: Art Director, Edelman Digital
Lead a team of Designers, Junior Designers and Interns including freelance designers, photographers and programmers. Experience with designing all things digital and social. Helped win new business and global new business development. Foster relationships with clients through presentations and pitches. Excellent interpersonal and communication skills. Ability to work independently as well as in cross-functional groups. Prioritized and managed work, adhering to critical project timelines in a fast-paced environment.
2004 – 2006: Jr. Art Director/Web Designer, Scott Kay
2002 – 2004: Jr. Art Director/ Web Designer, East Coast Media, LLC
2016 Marcom Gold Award - IHOP Paradise Pancakes Facebook Livestream
2017 AVA Digital Gold Award - IHOP Paradise Pancakes Facebook Livestream
2017 Hermes Platinum Award - IHOP Facebook page
2014 Speaker at Digital DUMBO “Raise the (Blue) Roof” Party - IHOP Play Augmented Reality