CREATIVE LEAD
The Army is running into the same problem that most parents and others are trying to figure out: how do you reach Millenials who are more interested in looking at their phone than going outside and being active?
The answer is C.O.R.E. OPS.
The pitch work entailed creating a website that would allow users to download exercise tracks. These auditory adventures encourage users to get up, get moving and start exercising. The website works in tandem with the tracks, and shows the proper way to exercise for each "mission," along with way to unlock levels and badges based on what the user accomplishes.
LINKS:
Website