IHOP launched a new product called Stuffed French Toast. The ask was to drive traffic into the restaurant using price point and create appetite appeal around the uniqueness of the offering and their ingredients.
SFT was also supported across digital and social beginning with a homepage and Landing Page redesign, that used the idea of unwraping the unexpected for the Holiday Season.
For the second year in a row, we created a holiday ugly sweater that was given out over social media.
Custom Snapchat Filters that promoted the LTO and IHOP's core equity offerings could only be activated in an IHOP. Instagram Snap Ads were also created in support, as were gifs on Twitter.
Rich Media banner ads that ran on CBS Sports and other high profile sites and apps such as Waze were created and emails were designed to promote the LTO.