STRATEGY, UX, CREATIVE DIRECTION
RFL Electronics had transformed their approach to product engineering, offering a set of solutions that could evolve along with technological advances in communications and data transmission.
To convey this new message, RFL Electronics started rebranding first with developing a new brand identity, tag line, product labels, and key messaging that reflect the “new RFL.”
The brand was the launched at RFL’s most important trade show. In addition to developing their new booth design, the website was redesigned, and a print ad campaign and sales collateral were developed to support the launch.
A design system and brand guidelines were developed alongside the ongoing work, as well as a component library and delivery system.
LINKS:
Website