IHOP's product launch of Fresh Market. The ask was to drive traffic into the restaurant using price point, a first for IHOP, and create appetite appeal around the uniqueness of the offering and their ingredients.
Fresh Market was also supported across digital and social beginning with a homepage and Landing Page redesign.
Custom Snapchat Filters that promoted the LTO and IHOP's core equities could only be activated in an IHOP. Instagram Snap Ads and Stickers were also created in support of Fresh Market, as were gifs on Twitter.
Rich Media banner ads that ran on CBS Sports and other high profile sites and apps such as Waze were created and emails were designed to promote the LTO.