STRATEGY, UX, ART DIRECTION
Rebranding the Empire State Building website. The goal of the site was first to become the central hub where customers from all over the world would be able to purchase tickets for the observatory. Secondly, it would be an information and tourist package, and third the site would have the ability to link to a tenant site for new business.
Displayed are several iterations of the site design. A design system and brand guidelines were developed alongside the ongoing work, as well as a component library and delivery system.