For IHOP's limited time offer Double Dipped French toast, the client asked to drive traffic into the restaurant, and create appetite appeal around the uniqueness of the ingredients and the offering.
This was supported across digital and social beginning with the creation of a homepage module and an additional information page to provide more information about the food, ad highlight secondary messaging such as Kids' Eat Free. A third page supporting Breakfastarians was also created. Rich Media banner ads that ran on CBS Sports and other high profile sites were created and emails were designed to promote the LTO.
A digital video was created and promoted on Facebook and YouTube, along with a custom Snapchat Filter series that could only be activated in an IHOP, gifs on Twitter and support with Apps like Waze.